14/04

Boosting digital sales doesn’t have to be an impossible task. In an increasingly competitive environment, consumer goods brands face the major challenge of turning their digital channels into real sales drivers. Although many already have their own ecommerce platforms or apps, the results often fall short of expectations. Traffic is low, conversion is limited, and customer service costs keep rising. As a result, the digital experience fails to build loyalty or scale sales.

The Real Ecommerce Challenges for Retailers

Low visibility and limited traffic

Despite having their own channels, most consumers don’t visit them regularly or even think of them when it’s time to shop.

Low conversion and purchase friction

Many platforms require users to install apps, create accounts, or go through slow processes to complete a purchase—creating friction and reducing conversion.
According to a study by Adjust cited by eMarketer, ecommerce apps stay on mobile devices for an average of just 5.8 days before being deleted.
The result? Few active customers and wasted marketing spend.

High customer service costs

As orders increase, so do call center tickets and resolution times, driving up operational costs. This can frustrate users, causing them to abandon the channel and decreasing their likelihood of returning.

Dependence on third-party channels

Some brands choose to sell through external platforms, but this means losing control over the customer experience, data, and a significant share of profit margins.
These channels can take up to 30% of sales, drastically reducing profitability and making ecommerce sustainability more difficult.

The Solution: Consumer Connect and the Power of Conversational Commerce

Consumer Connect is Zubale’s solution that transforms WhatsApp into a highly profitable sales channel.
It helps increase sales by more than 20%, improves customer experience by 25%, and reduces operational costs—all through a personalized and automated conversation, with no need for app downloads or website navigation.

With a profitability boost of over 15%, it’s twice as profitable as external channels. Plus, the retailer’s brand remains front and center, and user data stays in your hands.

Leading brands are already using Consumer Connect to increase their digital sales and reduce operating costs—with visible results in less than three months.

How Does Consumer Connect Work?

The experience unfolds in four key stages:

1. Strategic Contact (Inbound and Outbound)

• Inbound: Customers can start the conversation by scanning a QR code in-store, clicking a banner on your website, Google, or any awareness channel—such as social media stories, digital ads, or emails. They enter WhatsApp organically, whenever they choose.

• Outbound: You can also launch personalized campaigns on WhatsApp, sending promotions, reminders, and recommendations at peak purchase intention times.

Leverage user data intelligence to activate strategic repurchase flows.
For example, a pizza promo campaign when a customer’s favorite team is playing, or a pet food offer just before supplies run out.

2. Personalized AI-Powered Conversations

Consumer Connect lets you tailor the experience with your brand’s tone, visuals, and communication style.
Its AI understands natural language, typos, and synonyms—delivering precise answers and smooth conversations via text or voice, with zero friction.

3. Dynamic Catalog and Intuitive Checkout

The platform shows products based on the customer’s history and behavior, allowing them to edit quantities, add or remove items, and confirm the order in seconds.

4. Easy Payment and Automated Order

Customers pay directly within the conversation, and the system automatically generates the order on the backend—no human intervention required.

Operational Benefits That Matter

• Over 20% increase in total sales.

• 5% increase in average order value thanks to automated upselling and cross-selling.

• 7.7% cart recovery rate through smart messages.

• 25% improvement in customer satisfaction through fast, personalized experiences.

• 80% reduction in service costs through AI-powered automation.

• 3X return on investment in under three months.

Is Consumer Connect Right for You and Your Business?

This solution is ideal if your business faces any of these challenges:

• Your ecommerce suffers from limited traffic or low conversion.

• Your customers are already on WhatsApp, but you’re not yet selling there efficiently or automatically.

• Your customer support team is overwhelmed, and costs are rising.

• You want to increase sales without giving up control to external platforms.

Conversational Commerce That Truly Transforms

Consumer Connect is not just a sales tool—it’s an intelligent platform that:

• Automates the entire purchase process.

• Suggests products using AI based on consumption habits.

• Recovers carts and activates repurchases with personalized reminders.

• Integrates secure payments and auto-orders into your system.

• Eliminates the need for call centers in simple processes.

With Consumer Connect, brands regain control of their ecommerce, deliver a smoother experience, and boost profitability—without added complexity.
Contact us to discover how to make it happen.