By 2020 over 6 billion people will have smartphones, led by huge growth in emerging markets. With a phone, the middle class will have access to the digital economy and new ways to earn and transact online. We believe this unprecedented level of connection will transform how companies engage with consumers around the world. At Zubale, we enable companies to crowdsource insights directly from consumers via our mobile platform and empower consumers to monetize their time and earn digital rewards.
We founded Zubale while completing our MBA at Harvard Business School to enable companies to accelerate their decision making and empower consumers to earn in the new digital economy. Prior to school, we worked across the globe and witnessed firsthand the leapfrog in smartphone adoption. As former employees of Walmart and Proctor and Gamble we personally experienced how difficult it was to reach and engage with consumers in emerging markets. We saw an opportunity to build a platform to enable companies to crowdsource insights directly from consumers on their smartphones. After months of focus groups, testing, and research Zubale was born!